Line the Sights Up
AVRL Market Consultants tailor AVRL Source to your capacity network, aligning cost projections with your margin strategy.
Freight Runs on 
Turn market signals into trusted pricing strategy, and take back control.
Unify pricing strategy across your org
Proven at scale
Trusted by the top US brokerages
~$25B
in spot quotes priced on AVRL every year
Advanced Voice Research Labs, Inc.
AVRL Source · BlendCore
Under the hood - How BlendCore works
Personalized, Resilient Pricing for You
Protect against downsides. Capture every upside.
Advise, Consult & Execute
As the leading freight tech firm, we bring our cross-sectional expertise to our customers. Every one of your automations benefits from our experience building over 15,000 automations.
Downside Protection
AVRL cost models adapt to market conditions to capture opportunities when capacity loosens and protect margins when capacity tightens. The result is a competitive advantage on every lane.
Visualize Your Market in 3D
We designed our data models for quick analysis and immediate action, so you can see how your strategy is performing against the market where it matters the most - with your customers.
From our customers
What brokerages say about AVRL.
I consider AVRL to be the only dynamic pricing solution that allows for customized cost separate from margin. This is done at scale to not only increase revenue, but also to give our employees more time in their day to focus on priorities that automation can’t do: building better relationships with our customers.
AVRL allows us to rapidly take our competitive dynamic pricing strategy to the market, exactly the way we planned for it to work.
AVRL is our favorite vendor. It’s rare to find a product or service that provides real and tangible ROI. AVRL does exactly that.
AVRL doesn’t replace your team’s judgment, it scales it. Our pricing is consistent, our win ratio and margins scaled up, and you’ll be surprised how quickly you see the impact.
ROI periods as reported by each customer.
Deploying Your Strategy: Robots & RPA
The most advanced RPA technology built for freight.
Generic RPA platforms lack the specialized capabilities freight demands.
AVRL delivers freight-specific RPA with continuous innovation informed by customer needs.
Carrier portal/ Sign in
simba@avrl.io
Sat 10/17 · 4:45 AM
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Spot market loads
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| Load | Weight · distance | Equipment | Pick | Lane | Your offer |
|---|---|---|---|---|---|
| Enter a shipper and search to see open loads. | |||||
Signing in…
Rate breakdownLoad 108472913 · Monticello, IN to Trenton, OH · 203 mi
- Base rate
- $310.00
- Premium
- $32.30
- Bid submitted
- $342.30
- Margin(%)
- 9.44
Naive Base Rate / BRT / FSCPAOther
Execution Roadmap
-
01 Setup
Line the Sights Up
AVRL Market Consultants tailor AVRL Source to your capacity network, aligning cost projections with your margin strategy.
-
02 Execute
Pressure Test
Test your bots against real spot opportunities and evaluate pricing accuracy in Periscope before submitting a rate.
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03 Scale
Tune, Win, Repeat
Scale winning strategies, deploy new automations, and identify opportunities with AVRL's freight industry experts.
Deploying Your Strategy: Carrier Sales
Unify cost strategy across every carrier sales desk.
Market averages and award rates aren't procurement strategies. Equip every rep with the intelligence to buy capacity strategically, avoid overpaying in loose markets, and act decisively when markets tighten.
Execute
A Single Strategy
Equip every rep with a Target Pay for optimal procurement and a Max Pay ceiling for volatile lanes. Give reps the confidence to book capacity quickly without waiting for manager approvals.
Win, at Scale
Protect Every Margin
Align every rep around one cost strategy, enforce account-level margin requirements, and adapt as markets shift. Capture savings when capacity loosens and protect margins when capacity tightens.
Get started
Price every load with confidence.
We serve businesses with growth plans of all shapes and sizes.
Get in touch to learn how we can help you scale up your market participation.